Lost In The Supermarket
The secret media-buying revolution – iMediaConnection.com
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Social media leads to better occupancy
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I never thought I’d see Josh Gordon involved in the multifamily industry, but a recent blog post outlines his research of how social media is being used in by apartment owners. He tells the fascinating story of Urban Apartments in Royal Oak Michigan. Early adopters of social media, Urban Apartments’ owner put up a MySpace page in 2004.
Over time, the owner found he could use the feedback delivered by social media to improve his organization. The company found that as they made investments in building a social media presence, they could dispense with many of the traditional tools and expenses of marketing and PR.
Eventually they dispensed with display advertising, classified advertising, search and public relations program. Social media, once just a tool used in public relations and marketing had become the core tool of customer engagement.
What will everyone do for a living once the internet has made all jobs across all industries obsolete?
B2B Marketing Fundamentals Don’t Change
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I feel a little guilty about relying on videos for my last couple of posts, but I’d been toying about doing a story on McGraw Hill’s “Man in the Chair” ad and this does a pretty good job of getting the point across.
How hard is it to pick up a phone?
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“Perhaps underestimating their own ability to adapt — or pick up a telephone — just 29% of Facebook and LinkedIn users say they could “probably do without” the popular networks, according to a new study”
MediaPost’s take on research from Anderson Analytics regarding the perception and demographics of some of the top social networking sites boils down to mom’s around the world better get on Facebook if they ever hope to hear from their children. My take: the U.S. needs more vacation time. Just how busy must we be if the main way of communicating with our entire network or friends and family is via two sentence snippets that are tailored to serve everyone equally?
Do you believe?
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Marketing Insights Today has an interesting post regarding how companies that pull back on advertising risk being labeled as unsuccessful or failing. Marketing is about more than making a sale now. It is about having a product that satisfies a need, letting customers know that you have this solution, and then gathering customers’ feelings and perceptions about your solution to feed back into the next iteration of your offering. If your solution truly satisfies a need, customers rightly question why you’re not supporting it. This perception that you don’t believe in your solution can dramatically impact sales now and in the future. This is especially important for companies wishing to project an image of stability or reliability.
Slideshare presentation on multifamily market and Hanley Wood Multifamily Group
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How do your click through rates compare?
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If you use email blasts as part of your marketing mix, emarketer has posted an useful overview of average email open and click through rates. The authors note that smaller, more targeted lists tend to work better than big, broad lists.
If your results are below average, you may want to rent a list from the Hanley Wood Multifamily Group. The names are updated regularly, must conform to specific criteria and are able to be filtered by any number of variables.
Advertiser vs. Consumer
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A long time favorite video illustrating the hubris exhibited by most companies when it comes to their customer relationships. I’m afraid Twitter is going to end up as just another example of the one to many dialog that continues to dominate most marketing efforts.
