Lost In The Supermarket

The lucrative market your brand can’t neglect – iMediaConnection.com | August 9, 2010

  • Effectively reaching the fragmented yet significant SMB group requires a view into the differences among submarkets
  • Since the largest group within the SMB market consists of single-employee firms, targeting by function rather than job title is crucial
  • The most important point to consider when selecting online advertising venues is where the SMB audience gathers en masse

via The lucrative market your brand can’t neglect – iMediaConnection.com.

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