I never thought I’d see Josh Gordon involved in the multifamily industry, but a recent blog post outlines his research of how social media is being used in by apartment owners. He tells the fascinating story of Urban Apartments in Royal Oak Michigan. Early adopters of social media, Urban Apartments’ owner put up a MySpace page in 2004.
Over time, the owner found he could use the feedback delivered by social media to improve his organization. The company found that as they made investments in building a social media presence, they could dispense with many of the traditional tools and expenses of marketing and PR.
Eventually they dispensed with display advertising, classified advertising, search and public relations program. Social media, once just a tool used in public relations and marketing had become the core tool of customer engagement.
What will everyone do for a living once the internet has made all jobs across all industries obsolete?
“Perhaps underestimating their own ability to adapt — or pick up a telephone — just 29% of Facebook and LinkedIn users say they could “probably do without” the popular networks, according to a new study”
MediaPost’s take on research from Anderson Analytics regarding the perception and demographics of some of the top social networking sites boils down to mom’s around the world better get on Facebook if they ever hope to hear from their children. My take: the U.S. needs more vacation time. Just how busy must we be if the main way of communicating with our entire network or friends and family is via two sentence snippets that are tailored to serve everyone equally?
If you use email blasts as part of your marketing mix, emarketer has posted an useful overview of average email open and click through rates. The authors note that smaller, more targeted lists tend to work better than big, broad lists.
If your results are below average, you may want to rent a list from the Hanley Wood Multifamily Group. The names are updated regularly, must conform to specific criteria and are able to be filtered by any number of variables.
