I never thought I’d see Josh Gordon involved in the multifamily industry, but a recent blog post outlines his research of how social media is being used in by apartment owners. He tells the fascinating story of Urban Apartments in Royal Oak Michigan. Early adopters of social media, Urban Apartments’ owner put up a MySpace page in 2004.
Over time, the owner found he could use the feedback delivered by social media to improve his organization. The company found that as they made investments in building a social media presence, they could dispense with many of the traditional tools and expenses of marketing and PR.
Eventually they dispensed with display advertising, classified advertising, search and public relations program. Social media, once just a tool used in public relations and marketing had become the core tool of customer engagement.
What will everyone do for a living once the internet has made all jobs across all industries obsolete?
