Lost In The Supermarket

Microsegmenting to uncover highly qualified b-to-b prospects :: BtoB Magazine

Tom Borsellino — Wed, 19 Jan 2011 04:50:18 +0000

Microsegmenting to uncover highly qualified b-to-b prospects :: BtoB Magazine.

Is audience data more valuable than advertising inventory? – iMediaConnection.com

Tom Borsellino — Mon, 27 Sep 2010 17:40:03 +0000

Is audience data more valuable than advertising inventory? – iMediaConnection.com.

How to measure online actions in offline dollars – iMediaConnection.com

Tom Borsellino — Wed, 15 Sep 2010 16:42:09 +0000

How to measure online actions in offline dollars – iMediaConnection.com.

How Websites Scam Advertisers Into Paying For Invisible Ads

Tom Borsellino — Wed, 08 Sep 2010 16:05:21 +0000

How Websites Scam Advertisers Into Paying For Invisible Ads.

How Websites Scam Advertisers Into Paying For Invisible Ads

Tom Borsellino — Wed, 08 Sep 2010 16:01:25 +0000

Sharing | LinkedIn.

How iPad Usage is Shaping Up – eMarketer

Tom Borsellino — Mon, 30 Aug 2010 18:14:32 +0000

I suspect Apple is trying to make Pixar’s vision of the future from Wall-E come true. Soon we’ll spend all day sitting in mobility scooters watching video screens.

How iPad Usage is Shaping Up – eMarketer.

Display Advertising Engagement on the Rise | Collective | The Audience Engine™

Tom Borsellino — Tue, 17 Aug 2010 18:56:53 +0000

Display Advertising Engagement on the Rise | Collective | The Audience Engine™.

Managing the Sales Prevention Department and the Vice President of We Can’t

Tom Borsellino — Thu, 12 Aug 2010 21:42:02 +0000

Managing the Sales Prevention Department and the Vice President of We Can’t.

The lucrative market your brand can’t neglect – iMediaConnection.com

Tom Borsellino — Tue, 10 Aug 2010 02:26:42 +0000

Effectively reaching the fragmented yet significant SMB group requires a view into the differences among submarkets
Since the largest group within the SMB market consists of single-employee firms, targeting by function rather than job title is crucial
The most important point to consider when selecting online advertising venues is where the SMB audience gathers en masse

via The lucrative market your brand can’t neglect – iMediaConnection.com.

Tom Borsellino — Fri, 06 Aug 2010 16:49:36 +0000